Airaid
Re-brand & Art Direction
Airaid is an innovation-led automotive air intake company. This project involved a complete re-brand and re-positioning of the brand’s place in the crowded automotive performance market—helping them focus and organize their product offering and creating a complete strategy for how to re-introduce the brand across all channels.
Art Direction, Graphic Design, and Brand Identity.
Creative Direction by Steve Cullen.
Art Direction in collaboration with Allison Peluso and Jennifer Miranda.
Select design elements by Laura Dillema.
Select illustration elements by Jackie Sake.
Work completed while at Soldier Design.